Kirin Beer: One Of Japan's Most Popular. Have You Ever Tried It?
Famous for its unique label with a legendary creature, Kirin Beer has been one of the top-ranked beer brewing companies in Japan for decades. Kirin has a wide variety of beers. Hope you can find your favorite!
Established in 1870, Kirin Beer has always been one of the most popular beer brands in Japan. Their major product is "Kirin Ichiban-shibori", which is a kind of beer for which only the clear fresh first brewed part of the barley juice is used. The legendary creature is a Kirin (good fortune) and is a strong symbol of the company.
Kirin Beer is also well-known for its "New Genre" products ("New Genre" is a beer-like tasting alcoholic beverage).
Ichiban-shibori: The first brewed
The most well-known product of Kirin Beer is Ichiban-shibori which literally means "first-brewed" in Japanese and is only made by using the first brewed barley which gives a fresh taste.
Kirin Lager Beer has been loved by people of all generations who love traditional tasting beer products. Kirin Lager Beer is aged for a long time at below freezing temperatures in order to fully extract the umami flavor.
The idea of "New Genre" (An alcoholic beer-like tasting beverage) became popular around the year 2000 because the regulation of Alcohol laws changed in Japan. New Genre beers are generally made by mixing beer with the happoshu (low-malt beer like beverage). Kirin Beer's product called Nodogoshi nama is a pioneer product of that category. The "New Genre" products are usually reasonably-priced compared to the real beer products.